The BAL Innovation Summit convened champions of sports from the sports industry, talent, captains of industry, policy makers and investors to forge purpose-driven partnerships to help conquer seemingly insurmountable challenges to develop sports and the Creative and Cultural Industries (CCIs) in Africa for real sustainable impact.
by 2035
Africa’s sports market is growing rapidly, with potential to exceed $20 billion by 2035. Despite challenges like limited funding, expertise and infrastructure, global interest is rising, and sports are seen as a key driver for economic and social development across the continent.
jobs by 2030
Africa’s creative and cultural industries (CCIs) are growing fast, with the potential to add $200 billion to Africa’s GDP and create over 20 million jobs by 2030. Driven by talent, technology, and global interest, they offer both economic value and social impact.
GDP
Africa’s sports and creative sectors are limited by infrastructure but rapidly advancing through digital innovation. Technology is driving global reach, investment, and growth, unlocking new opportunities across content, performance, and entrepreneurship.
Investment Opportunities
Technology
Growth Strategies
Broadcasting
Advocacy
Talent Development
